You started a food business to create—not to wrestle with spreadsheets that can't track a batch from receiving to shipment.
We know because we've lived it.
The problem we couldn't solve
My parents run an allergen-friendly confectionery. For years, they managed everything on paper and spreadsheets: production schedules, inventory counts, lot numbers, costs.
It worked—until it didn't.
As they grew, the spreadsheets became a mess. Things slipped through the cracks. Simple questions like "what's expiring this week" or "what did that batch actually cost" took too long to answer. During mock recalls, digging through files became a fire drill.
I build software for a living. I've spent years at companies like Klaviyo and Intercom, helping hundreds of thousands of small businesses grow. I figured finding my parents the right tool would take an afternoon.
It didn't.
The gap in the market
The enterprise systems had the features—but cost six figures and took months to implement. They wanted my parents to change everything about how they worked just to use the software.
The smaller tools were too generic. Built for general manufacturing, not food and bev. They didn't understand that raw materials become WIP, and WIP becomes finished goods—often with variable yields and tight expiration windows.
What my parents needed was straightforward: track inventory through multi-stage production, manage expiration dates, trace lots forward and backward, understand true batch costs, and speed up daily work with things like barcode scanning.
Nothing exotic. Just the basics, done right, at a reasonable price.
I started talking to other food producers. Turns out, many had the same problem.
So we're building it ourselves
I called my co-founder. He's one of the best engineers I've worked with. We've built software together for six years and have over 20 years of experience between us.
Batch Better is what we're building: production planning, inventory, traceability, and costing for food producers who've outgrown spreadsheets but don't need enterprise overhead.
What we believe
Purpose-built beats generic. Generic inventory tools don't understand food production. We build for the full picture: ingredient tracking, production planning, batch costing, and traceability that actually works during a mock recall.
Precision matters. In food, a gram of difference changes the recipe. In software, one overlooked detail changes the experience. We hold ourselves to the same rigor you bring to your production line—whether that's calculating true batch costs or surfacing what's expiring before it's a problem.
No bloat, just tools. We're not building enterprise MRP with a hundred features you'll never touch. If it doesn't help you plan production, manage inventory, trace a lot, or understand your costs, it doesn't go in.
Respect the apron
We believe makers deserve software as thoughtfully crafted as the products they make.
Our mission is simple: give you the operational precision to grow, so your focus stays where it belongs—on the food.
We're a small, obsessed team. Family-owned roots, 20+ years building SaaS products, independent and here for the long haul.
If you're a food producer who's outgrown spreadsheets but isn't ready for enterprise complexity, we'd love to hear from you. We're looking for founding partners to shape Batch Better with us.
Let's build something better—together.